FloraCraft goes pink.

LUDINGTON — The employees of FloraCraft were observing Breast Cancer Awareness Month today by going pink. A high percentage of the team participated, Jim Scatena, CEO, said, including many of the men.

The employees were also able to receive pink hair coloring or extensions — for a donation — from Noel Andrulis of Salon 22, and they could grab a pink ribbon cookie from Le Serving Spoon for a donation. FloraCraft will match all the money raised today, which will then be donated to the American Cancer Society.

The pink day was the idea of employee Jen Rittenhouse, who said she was really happy with all the participation.

In 2013, FloraCraft and its employees raised $16,000 for Relay for Life, the local cancer society’s major fundraiser.